---
title: 'Ethical Policy'
url: 'https://byintentioncouk.fcswebsites.co.uk/about/ethical-policy'
markdown: 'https://byintentioncouk.fcswebsites.co.uk/about/ethical-policy.md'
date: '2026-10-08'
---

# Ethical Policy

![](https://byintentioncouk.fcswebsites.co.uk/user/media/headers/header-wordpress-hockerton-m.webp) # Ethical Policy

**I've put some thought into who I work with and how I do it. This is constantly evolving, but I have some guidelines on how I can do my best work for you.**

## Clients

- Only taking on work for people doing positive projects that we are excited to work on. Half hearted work doesn’t benefit anyone – us, you or your clients/customers.
- Declining any work that has a purposefully negative impact on environmental or social factors.
- We’ll tell you if we think we’re not a good fit, or if a full website design and build isn’t the right option for you right now. Sometimes a single page site or a DIY site might be better!
- We offer reduced rates to some charity clients, to offer them the help they need within their budget.

**Industries we won’t work with:** Oil & gas related, gambling, religious organisations, crypto, AI, affiliate marketing

## Suppliers & Technology

- We pay people on time, and pay deposits before work starts.
- Using and recommending alternatives to big tech – Google, Meta, Amazon etc. Big companies aim to monopolise, don’t respect privacy and behave in other unethical ways like dodging their taxes. 
    - [Plausible](https://plausible.io/) analytics instead of Google Analytics
    - [SEOPress](https://www.seopress.org/) instead of the default, aggressively marketed WordPress SEO plugin
    - [Proton mail](https://proton.me/mail) instead of Gmail or Office365
    - [Sketch](https://www.sketch.com/) & Penpot for design instead of Adobe suite
- Supporting quality software and design resources by buying licences – not pirating their work or bending the rules.
- Using independent design and code software instead of the bloated and expensive corporate defaults.

## Privacy

- We’re registered with the [ICO](https://ico.org.uk/) for GDPR reasons, and have talked to them about what GDPR means for our business.
- We don’t use privacy invading technologies like Google Analytics, Facebook pixels or anything of the sort.
- We don’t work on projects for anyone who doesn’t take privacy seriously.
- You don’t end up on any ‘newsletters’ when working with us, or after enquiring via our website.

## Processes

- Working in a calm, organised way to offer maximum value (Nick was a project manager for an agency!).
- We share progress regularly so you don't see nothing for months, then a finished site.
- We don’t accept poorly scoped, last minute projects or expect anyone to work in that way.
- Stress is damaging to physical and mental health, so we aim to reduce it for everyone where we can.

## Get In Touch

If you've got similar ideas then we'd be a great fit for a website project.

[Contact Us](https:///contact)

---

## Navigation

- Parent: [About](https://byintentioncouk.fcswebsites.co.uk/about.md)
- Previous: [AI Usage Policy](https://byintentioncouk.fcswebsites.co.uk/about/ai-usage-policy.md)
- Next: [Sustainability Policy](https://byintentioncouk.fcswebsites.co.uk/about/sustainability-policy.md)

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